NASCAR Canada and CarGurus (Nasdaq: CARG) announced today that CarGurus, a leading automotive platform with the #1 rated car shopping app in Canada, is the newest Presenting Partner and the Official Automotive Marketplace of the NASCAR Canada Series.
As part of the multi-year partnership, CarGurus will become the entitlement partner for two races, starting with the CarGurus 200 at Canadian Tire Motorsport Park in Ontario, the first event of the season. The deal establishes CarGurus as an official Presenting Partner, along with Pinty’s and NAPA Auto Parts.
“We are thrilled to welcome CarGurus as a Presenting Partner of the NASCAR Canada Series and a race entitlement partner at CTMP,” said Alan Labrosse, General Manager of NASCAR Canada. “CarGurus has become a trusted guide for consumers and dealers throughout the car buying and selling experience, and we look forward to working together to reach racing fans across Canada.”
Powered by cutting-edge innovation, deep market data, and unbiased vehicle information, CarGurus helps consumers get their best deal with confidence. CarGurus tools and features include price drop alerts, transparent deal ratings and price history, and the ability to start financing online to save time at the dealership.
“CarGurus is driven by the idea that unbiased expert guidance and fast-moving innovation brings more trust and transparency to the car shopping experience. After 10 years in Canada supporting millions of shoppers, our mission to help shoppers feel confident they’re getting their best deal is stronger than ever,” said Dafna Sarnoff, CarGurus Chief Marketing Officer. “Our partnership with NASCAR Canada brings this energy to life, connecting our brand with a community that, like CarGurus, is growing rapidly in Canada.”
As part of the partnership, CarGurus will be integrated prominently across multiple touchpoints of the NASCAR Canada Series, including race entitlements, digital activations, and fan engagement programs designed to bring fans closer to the action.
Follow NASCAR Canada on social media to stay up to date with exclusive content and partnership activations all season long.