NASCAR Canada is proud to welcome Princess Auto as a title sponsor exclusively in Québec, further strengthening its commitment to the province’s passionate motorsport fanbase.
Princess Auto will connect with fans through dynamic on-site activations at races across the province. The partnership officially kicks off at Autodrome Chaudière where Princess Auto will have a presence throughout the day.
“Partnering with NASCAR Canada in Québec is a natural fit for Princess Auto,” said Laura Kiefer, Vice President, Brand & Communications. “We’re especially excited to launch our partnership at Autodrome Chaudière this Saturday. We are also excited about the Grand Prix de Trois-Rivières, just steps away from our newly opened store. It’s the perfect opportunity to celebrate with the community and share the thrill of racing.”
“We’re thrilled to welcome Princess Auto as a title sponsor in Québec,” said Alan Labrosse, General Manager of NASCAR Canada. “Princess Auto’s energy and growing footprint in the province of Québec make them the perfect partner to connect with our audience in meaningful ways.”
With additional activations planned throughout the season, Princess Auto is committed to delivering memorable experiences for fans across Québec starting at Autodrome Chaudière. Be sure to visit the Princess Auto activation zone on August 2.