NASCAR Canada today announced a new partnership with Cabo Wabo Tequila an unquestionably Mexican tequila made with an authentic thick-cut attitude.
The multi-year partnership is a testament to the enticing and lively atmosphere of the series and its dedicated fans. This first ever tequila partnership for NASCAR Canada comes as the NASCAR Canada Series enters a pivotal point in its growth and evolution nationwide.
“NASCAR Canada is thrilled to partner with Campari Canada and Cabo Wabo Tequila,” said Alan Labrosse, General Manager of NASCAR Canada. “This collaboration brings together two communities that value excitement and top-quality products. We are excited to enhance the race day experience for our fans, making every event a celebration for all in attendance.”
Cabo Wabo Tequila was announced as the official tequila of NASCAR in January 2023. They are also the Official Tequila of Daytona International Speedway, Kansas Speedway, Michigan International Speedway and Talladega Superspeedway.
“NASCAR fans in Canada are known for the same passion as our beloved Cabo Wabo Tequila fans,” said Campari Canada’s Vice President of Marketing, David Allard. “Like our amazing tequila, NASCAR fans live unapologetically and expect nothing but greatness from their race day, and their drinks. With this new partnership, we’re delivering on both fronts and giving Canadian fans a new way to celebrate their favourite sport.”
Audiences across Canada will see Cabo Wabo’s tequila uniquely brought to life with NASCAR Canada through fan-focused contests and events organized by Campari.
About Campari Canada
Campari Canada is a wholly owned subsidiary of Davide Campari-Milano (Reuters CPRI.MI – Bloomberg CPR IM). At the heart of Campari Canada is Forty Creek® Canadian Whisky, renowned for its award-winning range of complex, yet approachable whiskies. Campari Canada manages Campari Group’s portfolio in Canada with such leading brands as Forty Creek® Canadian Whisky, Appleton® Estate Rum, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, Espolón® Tequila, SKYY® Vodka and Wray & Nephew® Rum. Campari Canada is headquartered in Toronto’s bourgeoning Liberty Village. For more information: www.camparigroup.com/en. Please enjoy our brands responsibly.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.